Project Brief:
The objective of this project is to promote a chosen city or state in India by creating a comprehensive tourism campaign that highlights its culture, people, monuments, food, and heritage. Students will design two logos, one using an Indian script and the other using the Roman script, that complement the chosen city or state. The logos will be hand-drawn and later digitized for use in the final campaign. Additionally, students will identify types that represent the unique aspects of the city/state and use experimental typographic treatments to create a tourism campaign with a catchphrase that creates excitement among the target audience. The campaign must also incorporate the "Incredible India" logo.
Logo Design
Logo Concept:
CAMPAIGN:
Merchandise:
Thank You!
